The internet provides fast access to many things, such as books, concert tickets and movie revues. You can now even file trademark applications using the U.S. Patent & Trademark Office’s (PTO’s) web site www.uspto.gov/main/trademarks.htm. It’s easy and the site takes credit cards. You can also search trademarks for free at the same site. However, think before you click.
Many business owners, wine-industry included, like to use their business name as a domain name. However, a recent trend is to select a domain name that sounds more “generic” than the business name. For example, one winery and resort uses “wine-resort.com” as a domain name, rather than its business name. Why? The use of generic and/or descriptive names may place the site higher in search rankings.
Have you ever written a computer program, song, article, painted a picture, taken a photo, designed unique jewelry, or other work, and wondered if you should copyright it? There is good news: copyright law, unlike patent law, protects a work as soon as it is fixed in a tangible medium. For example, as soon as an artist paints a picture, the picture is protected by copyright. Now you may wonder, why register the work? There are substantial benefits to registration.